Opposing emotions in one posting!
I don’t know what to say – well, actually, I do: Thanks, Griz!
Not too long ago I posted up about the small Vermont brewery using the name “Vermonster” on one of their beers that was sued by the makers of Monster Energy Drinks (Hansen). The whole case represents something that I believe strongly in, which is people being able to pursue their business interests without worrying about frivolous lawsuits, contracts, and overall bullshit. I couldn’t believe that Hansen sent a cease-and-desist to the Rock Art Brewery because they “may have been thinking about expanding into the alcohol industry” at some point! At some point? Well, hell, I’ve been contemplating getting into all kinds of things “at some point”; should I go out and find people that are already doing it under similar names and send them cease-and-desist notices? Thanks to our loopy legal system, Hansen could have easily remained in court with Rock Art Brewery and ran them out of business. Poppycock.
The good news is that Hansen lost the suit. The good people at Rock Art got lots of support; people made Facebook groups and Tweeted non-stop. With the threat of public embarrassment, Hansen withdrew, but it still bothered me that they offered up a contract to Rock Art with stipulations to make both sides happy. What do you mean, “both sides happy”? One side was ALREADY happy! The other side had no ground to stand on, so who cares? I can’t see why that needed to take place.
Now, I’m no genius, but I don’t think that the victory came the way it was made out. Of course, having a dope-ass Facebook group can help, but most groups on Facebook are largely unheard of, aren’t they? I’ve been studying the way the Internet moves by watching Griz over at MakeMoneyforBeginners, and I can see that a lot of people were doing their part by moving the attention to the case using backlinks and writing articles about the situation. (I’m not going to go over all of the SEO stuff – but you’re welcome to read up over at Griz’s SEO for Beginners site)
Lots of great people saw the post and linked back here. Lots of great people linked to a lot of places. Last I read (about a week ago), someone was already ranking on page 1 on Go*gle for “Monster Energy”. See, now that’s power. Hansen could have easily lost their collective ass in the online forum. Imagine going to do some “research” on Monster Energy Drinks (why would you?) and finding that the whole front page was rife with the situation that has played out here. Facing this “monster”, in my opinion, made Hansen concede. (sorry for the pun).
I will try to get back to linking to everyone, but this isn’t an SEO blog like most of the sites that the links came from. I’ll be linking from somewhere else, tho – look for “NOT Making Money Online” lol.
SEO is dope.
