Poor Doesn’t Always Mean Angry – SEO and Link Love

Opposing emotions in one posting!

I don’t know what to say – well, actually, I do: Thanks, Griz!

Not too long ago I posted up about the small Vermont brewery using the name “Vermonster” on one of their beers that was sued by the makers of Monster Energy Drinks (Hansen). The whole case represents something that I believe strongly in, which is people being able to pursue their business interests without worrying about frivolous lawsuits, contracts, and overall bullshit. I couldn’t believe that Hansen sent a cease-and-desist to the Rock Art Brewery because they “may have been thinking about expanding into the alcohol industry” at some point! At some point? Well, hell, I’ve been contemplating getting into all kinds of things “at some point”; should I go out and find people that are already doing it under similar names and send them cease-and-desist notices? Thanks to our loopy legal system, Hansen could have easily remained in court with Rock Art Brewery and ran them out of business. Poppycock.

The good news is that Hansen lost the suit. The good people at Rock Art got lots of support; people made Facebook groups and Tweeted non-stop. With the threat of public embarrassment, Hansen withdrew, but it still bothered me that they offered up a contract to Rock Art with stipulations to make both sides happy. What do you mean, “both sides happy”? One side was ALREADY happy! The other side had no ground to stand on, so who cares? I can’t see why that needed to take place.

Now, I’m no genius, but I don’t think that the victory came the way it was made out. Of course, having a dope-ass Facebook group can help, but most groups on Facebook are largely unheard of, aren’t they? I’ve been studying the way the Internet moves by watching Griz over at MakeMoneyforBeginners, and I can see that a lot of people were doing their part by moving the attention to the case using backlinks and writing articles about the situation. (I’m not going to go over all of the SEO stuff – but you’re welcome to read up over at Griz’s SEO for Beginners site)

Lots of great people saw the post and linked back here. Lots of great people linked to a lot of places. Last I read (about a week ago), someone was already ranking on page 1 on Go*gle for “Monster Energy”. See, now that’s power. Hansen could have easily lost their collective ass in the online forum. Imagine going to do some “research” on Monster Energy Drinks (why would you?) and finding that the whole front page was rife with the situation that has played out here. Facing this “monster”, in my opinion, made Hansen concede. (sorry for the pun).

I will try to get back to linking to everyone, but this isn’t an SEO blog like most of the sites that the links came from. I’ll be linking from somewhere else, tho – look for “NOT Making Money Online” lol.

SEO is dope.

Poor and Angry – Monster Energy Drink Hates America

As if I liked Monster Energy Drink in the first place.

The high-fructose corn syrup nightmare drink is back with some horrible goings-on.  There is a small family-run business up in Vermont that started in a basement, and gained enough popularity to be able to move into  a warehouse and hire 7 more people. The American Dream come true. Well, the American Dream has turned on them, because their beer – “The Vermonster” is being told by Hansen Beverage Corp that they must cease and desist anything that has to do with the beer – the promotion, the name, all of it. Their argument is this: What if they decide to branch off into making beer in the future? They claim that consumers may be confused as to which is which.

Here’s the original post by Allyn Hane: “Monster Energy Drink Hates America“.

Listening to the owner and operator of The Rock Art Brewery, he says that his lawyers have told him that there is no copyright infringement. However, they can still take him to court at a whopping 65 thousand, and if he wins, they can appeal a few times. After one or two of these, he won’t be able to pay for the court costs, and that results in an automatic default. I’m trying to figure out how the hell this can even happen? So, basically, you can’t run a business in this country with anything slightly similar in name to one of these big-ass companies’s products? It’s ridiculous. If you were confused as to my Poor and Angry post earlier, now you can hopefully get the gist.

Here’s the company website. The link is for love, but if you’re compelled, go there and ask to help out: Rock Art Brewery in legal troubles with Monster.

Poor and Angry

What is Poor and Angry?

Poor and angry is what this site is about, of course, but what does it all mean? What is the site about?

Some people say that being poor is a state of mind – I tend to agree in some cases. Of course, if proper information is not in the hands of the people, then they are likely to be poor and remain poor. Conversely, I would argue that some people “choose” to be poor because they do not want to abide by some rules that have been set up. Everyone agrees to some kind of regulation, but when the laws that are set up are contrary to people’s beliefs, there are problems. We have a so-called democratic system here in the United States. But it does not work, because most people aren’t privy to the elections, and cannot take time off of work to vote – presidential elections aside (but even with the presidential elections there are problems – certain areas not receiving enough voting machines being one).

There is also a clearly biased media that ignores the fact that people are not being heard, and regarding them as sore-losers because they did not get their way in voting turnouts. This creates the illusion that the majority of the people agree one way on a certain issue, with the perceived minority whining about the results. A great example is the city of Irving, TX, where I once lived. It’s a well-known fact that most people drink, and there was an election being held whether the city should be allowed to sell alcohol. I would have loved to vote, but there was no information as to where the election was being held. I’m sure that I could have found it somewhere? Maybe the city hall? Well, I don’t even know where the city hall is. I know where the JAIL is, though! Needless to say, Irving stayed a dry city, forcing people to go out of the city limits for alcohol until the next year, when more people figured it out and went to vote.

The point is that there are able individuals that go vote, and there are much more ill-equipped people that do not have the opportunity. These are the people who get the laws passed against them by the upper-crust of society, and they are the Poor and Angry. There are more of us. Most people don’t want limitations on when and where they can purchase alcohol. Only a handful of people that don’t drink and are knowledgeable about the ins and outs of legislation are out there and changing our legal environment.

This goes for big business, too. I don’t believe that manufacturing high-fructose corn syrup should be subject to the subsidy laws on corn. As our economy goes to shit because of these big-ballers, money becomes scarce and the next thing you know, we have an obesity epidemic. Somehow the bigwigs are destroying our health and keeping their pockets lined… I guarantee they eat better foods, have personal trainers, cooks, and dentists, and are laughing at the hard-working fat asses that keep their physically fit kids in nice cars and nice schools. I also don’t have the time to study and examine all of the bylaws concerning a tollway that doesn’t have a tollbooth that charges me 250 dollars because I was late paying the fee that came to the wrong address. Yes, I know that the correct address should have been on the registration, but what if I were staying at someone else’s house for an extended time? This is complete bullshit. Rigid laws are stupid, and there should be some flexibility – the same kind afforded to the rich in this country.

So, you believe in socialism? Damn straight, I do! And just to make something clear: We’ve always had a socialist government here. You pay taxes into the system, and it pays for all the shit that you take for granted – police, school, roads. Only until recently have big corporations and head government officials been putting their hands in the cookie jar and forcing us to pay out even more. It’s been going on forever, but we’re really feeling the sting of it now, because critical elements of our society are falling apart: police are losing funding, causing them to hook up red-light cameras for auto-revenue, making ridiculous surcharges up for a little dose of double-jeopardy, not to mention their vehicles are falling apart – I saw a Dallas cruiser on 35 the other day with the bumper dragging the ground; schools already suck here, and now some of them are experiencing the budget cuts; tollbooths like the one mentioned above are becoming major thoroughfares, and collecting auto-revenue so they don’t have to pay employees. If you think you have to “grind” a little more to stay ahead, remember that almost all big companies and institutions are running on borrowed money – and if the tax revenue isn’t paying for it, then it’s a matter of time before we don’t have shit.

This site was built for those who are having a hard time adjusting to the world around them. It is for anyone who has ever felt stepped on or treated unfairly. It is also a vehicle to teach people that have felt that way to overcome and be better people. Overcoming doesn’t always mean “playing the game”, either. If resistance and violence come into play, then that is the way it is.

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